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How Netflix Uses Typography to Market Original Shows

July 15, 2018 / Jeff Lewis

Every night, after I’ve used up all my brain power during the day crafting exquisitely fantastic logos and super duper websites for our clients, like you, I Netflix and chill. I’ve binged everything from Mad Men to Breaking Bad and House of Cards to Orange is The New Black. T.V. has the power to make us laugh and cry or transport us to other worlds. And Netflix is my rocket ship of choice. Sure, there are other streaming services I could choose, but somebody gifted me their password years ago and I haven’t looked back since.On Netflix, I can find primetime programs of yesteryear and recently released Hollywood blockbusters. But one of my absolute favorite things about Netflix is their original programming. I mentioned House of Cards and Orange is The New Black, but they’re just the tip of the iceberg. Last month, I think all that I watched was original comedy specials produced exclusively for Netflix. Sets from Ali Wong, Dave Chappelle and John Mulaney had me li...