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IBM Watson IoT leverages G2 for their targeted ABM strategy

November 21, 2019 / Jacqueline Dooley

ClickZ recently spoke with Amber Armstrong, VP and CMO for IBM Watson, IoT to discuss the strategy behind her team’s new account-based marketing (ABM) program. IBM’s Watson IoT team developed a new brand approach in the past year, underpinned by the use of G2, a tech marketplace that enables businesses to discover, review, and manage marketing technology.