. home.aspx

NEWS

home.aspx
   


IDG Buys B2B Intent Specialist Triblio

June 30, 2020 / IDG
SHARESHARESHARE

Tech publisher and marketing services firm IDG Communications has acquired account-based marketing (ABM) platform Triblio, for an undisclosed sum.
Triblio is based in Reston, Virginia and combines account-based advertising, web personalization and sales activation features in a single platform, based on a proprietary purchase intent engine that scores the level of interest each (b2b) account has in making a purchase.