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LeadAngel launched ABM Segmentation for Marketo, based on different factors in CRM or outside CRM

July 07, 2020 / LeadAngel

Tech-savvy, B2B enterprises are increasingly adopting technology for sales and marketing. As Marketing Automation and CRM tools continue to improve, so are marketing and sales business strategies. There has been a very visible shift from batch and blast marketing to more targeted, context-based marketing and sales. Marketo has been a leader in the Marketing Automation space for almost a decade now. It has been observed that Account-Based Marketing (aka ABM) has been embraced by various customers and B2B companies and also helps in boosting sales with the utilization of account-based segmentation. This increases the system complexity as well as rework, whereas marketing collateral needs to be created in multiple places in the current scenario.