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Leadspace Chalks Up Yet More Industry Recognition, While Doubling Customers in the Past Year

February 10, 2020 / Leadspace
SHARESHARESHARE

Leadspace, the leading B2B customer data platform (CDP) provider, has been recognized in Gartner’s 2019 Market Guide for Account-Based Marketing Platforms (Gartner subscription required), which states, “account-based marketing has emerged as a core strategy for marketing leaders in B2B organizations collaborating with sales counterparts to drive new business and spur demand from existing customers. Use this research to identify account-based marketing platforms that drive measurable business value.” The Guide notes that “successful ABM programs require marketing maturity, sufficient expertise and close collaboration between marketing and sales. ABM platforms can bolster internal capabilities and fill execution gaps in systems of record such as marketing automation and sales force automation (SFA).”