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Madison Logic Can Deliver 507% ROI According to Total Economic Impact Study

September 24, 2019 / Madison Logic

Madison Logic, the leading global account-based marketing (ABM) platform, today announced the results of an independent commissioned Total Economic Impact (TEI) study by Forrester Consulting on behalf of Madison Logic. The study examines the cost savings and business benefits that organizations may see by implementing the Madison Logic Platform. Through in-depth customer interviews, the Forrester TEI study found a three-year 507% return on investment (ROI), a doubling of sales conversion rate to closed-won, and more benefits over three years of utilizing the Madison Logic ABM solution.