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Metadata.io Sweeps as Leader in G2’s Account-Based Advertising Category

October 12, 2020 / KATE CAMPBELL

Metadata io, the autonomous demand generation platform, today announced a company first- a full sweep in the top leadership position in the most recent G2 Fall 2020 Grid® Report for the Account-Based Advertising category, proving the ABM market is shifting towards demand technologies. Metadata is a leader in all account-based categories, including account-based advertising, account-based orchestration, and account-based analytics. Metadata was rated #1 for 5 out of 5 of the account-based advertising reports. This surpasses competitors in the overall G2 score and satisfaction. Metadata continues to widen the gap against competitors based on positive ROI within just seven months (16-month industry average) on average, resulting in a satisfaction score 17 points higher than the closest competitor. The Company has consistently ranked high on the past three years of G2 Reports. The top score is sourced from actual customer feedback and includes: estimated ROI, meets requirements, user a...