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Oracle Eloqua adds automated ABM capabilities with Metadata integration

October 08, 2019 / Amy Gesenhues

Metadata, an ABM automation platform, now integrates with Oracle Eloqua, giving customers access to Metadata’s patented engine for account-based advertising campaigns. Oracle says the integration will allow marketers to automate social ad campaigns against target accounts in bulk; retrieve opt-in inbound leads from ABM campaigns and push them into Oracle Eloqua lists automatically; and optimize campaigns based on pipeline impact, engagement or MQLs that progress down the funnel.