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RollWorks Continues its Democratization of ABM with Record Demand from SMBs

September 10, 2020 / Melissa Rossiter
SHARESHARESHARE

RollWorks, a division of NextRoll, today announced strong adoption for its Account-Based Platform among small and medium-sized businesses (SMBs). RollWorks is at the forefront of a growing shift to democratize ABM. Since expanding its reach beyond leading enterprises with new SMB-tailored pricing and packaging earlier this year, the company has seen 180% year-over-year growth of SMB customers, which, in conjunction with extending its SMB footprint through partnerships with Bombora, HubSpot, LinkedIn, Marketo and Salesforce, is fueling RollWorks' projected 70% year-over-year Q3 growth.
In a new RollWorks survey of B2B marketers, 45% of companies with 500 or fewer employees use ABM while another 12% plan to implement an ABM strategy. The COVID pandemic has also driven a surge of digital activity, with B2B digital advertising up 23% year-over-year. "The COVID pandemic has not only forced marketing teams of all sizes to scrutinize their budgets in terms of cost and effectiv...