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RollWorks Launches Account Scoring Powered by Machine Learning to Help Account-Based Teams Prioritize the Accounts that Matter Most

August 28, 2019 / RollWorks

RollWorks, a division of AdRoll Group, announced a new account scoring feature to help account-based sales and marketing teams score and prioritize target account lists. The new functionality in RollWorks Account-Based Platform uses a predictive machine learning model that ranks accounts within a target list based on firmographic and technographic fit characteristics.