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Sarbacane, maker of Mailify, raises $27M for marketing tools

September 08, 2020 / Ingrid Lunden

Marketing technology and specifically tools that help companies leverage the internet to connect with customers in a way that is compliant with a new wave of data protection and privacy policies continues to see a lot of traction with businesses and investors. In the latest development, Sarbacane, the French company that makes the Mailify SaaS-based email and text marketing platform, along with other martech software, has raised $27 million, funding that it plans to use to continue building more technology in areas like AI-based marketing automation, as well as to continue its international expansion.