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Sherpa’s Channel ABM programme rewarded at B2B Marketing awards

November 29, 2019 / Sherpa Marketing Ltd

Specialist Channel Marketing agency, Sherpa, are celebrating after taking a podium place in the best Channel Marketing Initiative category at the 2019 B2B marketing Awards. Sherpa were recognised for their Channel Account Based Marketing Pilot programme with Sage. Their unique global programme delivered ABM through channel partners in order to create enhanced engagement with the Sage resellers and deliver high quality leads for their flagship product. The programme was piloted with four carefully selected partners and the results in terms of hard metrics and feedback from the partners themselves were impressive. With the insights and data gleaned from this pilot, Sherpa developed and enhanced the programme to roll out globally.