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Showpad CPO promises to bring better coaching and a unified experience to sales managers

March 20, 2019 / Shane Schick

Showpad CPO Louis Jonckheere says the launch of the firm’s unified Sales Enablement Platformwill help one of the least-supported in the enterprise to offer “coaching at scale” with training tools, easier administration and more. The Chicago-based firm’s release comes only nine months after it spent $50 million to acquire LearnCore, a provider of coaching and training software for sales managers. Among other features, Showpad is promising a single console view of sales enablement materials, as well as the ability to upload consistent content in one location. According to Jonckheere, sales organizations are increasingly realizing that training their reps in one system and providing them with content to close deals in another system just isn’t efficient. Sales training and coaching needs to be closely tied to the individual interactions sellers are having, he said, and tracking these within disparate systems is becoming unmanageable. “We’re preven...