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Success in Business-to-Business Advertising Depends Heavily on Choosing the Right Audience

July 11, 2017 / Adam Fout

Business-to-business advertising can seem like a train wreck just waiting to happen. Have you ever seen a train wreck? This mountain of a vehicle comes barreling along the tracks. Everyone is cool in the minutes leading up to the wreck because. Though business-to-consumer advertising generally costs a lot more and happens on a larger scale, business-to-business advertising has a lot more on the line than most B2C campaigns. You see, because B2B generally targets a small, niche audience of (generally speaking) intelligent, influential, successful people, it has to be done right. Business to business is different. If you alienate or upset your tiny group of potential clients, there may not be enough people left to do business with.