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Taykey unveils free version of its real-time audience data tool for interest targeting

August 17, 2017 / Christi Olso

Previously, the tool had been available as a monthly subscription. The free version offers real-time data about consumer activities on websites and social networks, although users must choose from Taykey’s predefined commonly used audiences — such as “tech enthusiasts” or “millennials” — instead of creating customized segments like “men who are interested in comics and football,” as they can do in the paid subscription version.