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Understanding the not-so-glamorous hidden gem of travel marketing

June 28, 2018 / Ivan Baidin

Affiliate marketing is a blind spot for the travel industry. Unlike social media marketing, chatbots, voice-activated technologies and other buzzwords, media rarely pay attention to CPA [cost-per-action] strategies. For neophytes, performance is equal to gambling or adult content; however, in certain cases, affiliate marketing provides up to 30% of the revenue in the online travel.