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IntentData.io Publishes Intent Data Maturity Model To Help B2B Marketers

November 21, 2019 / ED MARSH

IntentData.io, Inc., a marketing technology firm that provides contact-level™ third-party intent data to enhance clients' demand generation and support account-based marketing (ABM), today announces the publication of its Intent Data Maturity Model. B2B marketers are adding third-party intent data to their data inventories to help identify targets for account-based marketing (ABM) and to personalize demand generation campaigns. Data is often purchased for a single department and isolated use case. Without a clear roadmap for implementation, companies often struggle to understand “why”, “how”, and “when” they should take appropriate steps to reach their goals for intent data across functions, departments, and timeframes. Often it's even unclear what the ROI is for adding third-party intent data to their marketing mix.