We spend a lot of time and money creating personalized experiences for top prospects who visit our websites.
But all too often, once those prospects become customers personalization becomes a thing of the past and they get the same site experience as everyone else.
At a time when customer lifetime value matters most, you need to keep the personalization train running and that's where an ABM program for customers can help keep you on track.
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What if you could tell your SDR team, “Hey, I have a way to put money right in your pockets?” Or tell your marketing team, “I know how we can create more flexibility and personalization for customers visiting our website?”
A dream, right? Well, for companies embracing Conversational AI, like Tenable, this dream is closer to reality than you might think. And it can be for you, too.
On April 27th, join Tenable’s Senior Director of Growth Marketing, Operations, & Technology, Matt Mullin, and Drift’s Director of Product Marketing, Aurelia Solomon, to hear how Tenable uses Drift to generate 3x qualified pipeline globally.
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Speed and agility are critical in the cybersecurity world, and FireEye has developed several innovative ways to address this challenge within its award-winning ABM program. The company applies new insights to its ABM and other target accounts with surprising speed and scale. FireEye also automates the process through deep revtech integration.
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Emerald X
For your account-based strategy to flourish, alignment between sales and marketing is nothing short of essential. To effectively engage with prospects at all stages of the sales cycle, sales and marketing teams need to create:
Alignment on how leads are engaged with and qualified;
An account funnel developed with both sales and marketing triggers in mind; and
Agreement on account selection and revenue targets.
Learn how sales and marketing teams can find alignment and effectively use sales and marketing tech to support their shared goals. You’ll leave with tried-and-tested tactics for account selection criteria, as well as ideas for account qualification and engagement rules that you can dazzle your counterparts on either team with.
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