Every account-based marketing strategy starts with deciding which accounts to include. And, like all marketing strategies, there is no one size fits all approach. However, there is a great deal of information and guidance to help you get started and improve what you’re doing today.
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Demandbase
Annual planning is upon us-are you ready? Regardless of where you are in your Account-Based Marketing journey, this time of year is key to a successful, targeted strategy. There are key areas you want to consider and address to ensure you get the most out of your ABM strategy in the coming year!
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B2B Marketing
Account-Based Marketing is outperforming traditional B2B marketing on just about every level: from prospecting, through engagement, conversion, retention, cross-selling and beyond. Now that we know ABM is here and transforming marketing, what can marketers expect in the future?
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Being a B2B marketer can be like being an overworked chef. Leadership is hungry and expecting results fast.
Revenue growth is on the menu and a starving sales team wants to court their key accounts, what can you prepare to feed demand — and fast?
Fortunately, experts from the ABM Leadership Alliance have prepared a cookbook of recipes to satisfy even the most demanding revenue appetites. With a variety of courses chosen by channel, you’ll be inspired to fill up your funnel.
Watch now for a masterclass where B2B experts will show you:
How to craft content that will have buyers coming for seconds.
The jus that will zhuzh up your customer journeys.
Entrées for engagement and the courses that close.
The mise en place for measurement success.
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