Join Jessie Johnson, Principal Analyst at Forrester, Nikki Candito, VP Demand Strategy and Dee Blohm, SVP Corporate Marketing at Anteriad discuss how to successfully leverage buying group signals to change buyer engagement, to buyer enablement.
Watch Now
Project36
In its essence an ABM strategy involves identifying high-value accounts or prospects, targeting the key stakeholders and then implementing a highly personalised marketing strategy to appeal to their specific needs. It sounds simple but an effective ABM strategy requires a real change of thinking and is not, simply targeting key accounts.
Watch Now
The service agent experience is evolving. To efficiently solve customer issues, deepen relationships, and open new revenue opportunities, agents require a solution that harnesses the power of AI, enables automation, and allows agents to seamlessly engage customers on their channel of choice. With Dynamics 365 Customer Service, s
Watch Now
DEMANDBASE, INC
As technology advances, marketers are constantly seeking deeper and more actionable insights from their solutions. However, their data is often siloed, preventing them from building a holistic view of their marketing results. With our all-new ABM Analytics, included in the Demandbase ABM Platform, marketers can get a complete picture of their overall marketing performance across the entire marketing and sales funnel.
Watch Now