ABM Measurement 101: Account-Based Attribution

Want to prove the impact of your ABM initiatives? In this webinar on account-based attribution basics we’ll show you how Engagio’s Dash Account Based Attribution can be used to measure the ROI of ABM programs at the account level and understand the impact of all key personas involved in an opportunity. In addition, we will outline how to create an account-based funnel and track how accounts are converting throughout their journey.
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Spotlight

OTHER ON-DEMAND WEBINARS

Why Full-Funnel, Always-on ABM is Essential in 2023

In this virtual event, guest speaker Nora Conklin, Principal Analyst, Forrester, share the latest research that reveals the issues concerning B2B marketers and trends for 2023. Vin Turk, COO and Co-Founder, Madison Logic and Josephine Durbin, Assistant Vice President of Marketing, Lifepoint Health, joins the conversation to discuss the importance of positioning strategically for maximum impact and how to seize an advantage as the market conditions evolve.
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PPG Industries Strategic Business Review Update

PPG Industries

An additional operational and growth investment review of the U.S. and Canada architectural coatings business was completed by globally-recognized independent consulting firm. Comprehensive internal operational assessment identifies further opportunities to improve profitability of the overall business portfolio, including approximately $125 million of additional run-rate savings. Board of Directors concludes, with the assistance of full reviews by two separate, independent financial advisors, that PPG’s current business portfolio presents the best opportunity to maximize long-term shareholder value.
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Real Time Insights Keep Your Company Ahead

Don’t just generate insights. Generate inspiration. Automating data enables easier, faster, better self-service insights better insights, giving your company power to innovate and be creative. Discover the endless possibilities in our webinar.
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How Website Personalization Helped Snowflake’s ABM Team Increase Meetings by 49%

Snowflake

As part of their ABM strategy, Snowflake leveraged Intellimize to automatically test and personalize 1,000s of landing pages for each of their target accounts. As a result, Intellimize has been a key driver in Snowflake increasing their meetings booked with ABM accounts by 49% with a full-funnel integrated ABM program, not to mention saving the team countless hours of manual work.
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