Learn how to build efficient ABM and SEO campaigns that drive engagement with high-intent buyers, build clean retargeting audiences, and optimize conversion. Join this conversation with Jon Miller, CMO of Demandbase, Nate Dame, CEO & Founder of Profound Strategy, and MK Getler-Porizkova, CMO of Loop & Tie. Moderated by Jena Andres, Head of Community & Partnerships at Welcome.
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As marketing teams prepare for an economic downturn, one approach is standing out for its ability to deliver high-impact results with speed: ABM. With an account-based approach, teams can focus their investments and target specific accounts with the highest fit, intent, and engagement to help drive revenue fast.
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Account Based Marketing might be an industry buzzword, but what is a true ABM strategy?
In its essence an ABM strategy involves identifying high value accounts or prospects, targeting the key stakeholders and then implementing a highly personalised marketing strategy to appeal to their specific needs.
It sounds simple but an effective ABM strategy requires a real change of thinking and is not, simply targeting key accounts.
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With a narrow window to uncover buyer interest in time, how can demand teams get in front of the right accounts early in the research journey? And how can you perfect your timing to get in the door before your competition?
Join Robin Izsak-Tseng, VP of Revenue Marketing at G2, and Ben Salzman, SVP of Special Projects at ZoomInfo, to learn why intent data is a must-have in your go-to-market motion.
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