Digital Reach
Wouldn’t it be amazing if you knew what your prospects were thinking? Wouldn’t that help every element of your marketing and sales processes, from choosing what content to deliver to structuring your sales pitch? With Intent Data, you can do exactly that. So, we’re sitting down with the masters of Intent Data, Bombora, to discuss how best to incorporate Intent into your Account-Based Marketing and Sales strategies.
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The easiest way to identify in-market buyers is intent data, but not all intent data is created equal, and it’s only as good as the activation. Getting started can feel daunting, especially with the mixed information available of what intent data is, how it works, who should use it, and at what stage of the funnel.
In this webinar, led by a live panel of experts and ABM practitioners, we’ll demystify the intent data marketplace by answering the most commonly asked questions with practical strategies for getting started.
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B2B Marketers continue to look for ways of improving their audience and ABM marketing tactics. Reaching the right people at target accounts or understanding who’s engaging with your products starts with a solid foundation of privacy-safe data in addition to an agile process to diagnose for opportunities. Learn how to find hidden account signals and recognize your buying committee.
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Altudo
A recent study states - ABM strategy is among the top 3 (64% of B2B Tech Marketers) planned adoption trends for 2019 in B2B Tech Marketing. Top ABM outcomes: Increased Average Contract Value, Increased Sales Velocity, and Higher Close Percentage, Silo buster: Tight-fit Marketing and Sales alignment, Deliver a better customer experience, it’s about them, not you, Optimum use of Marketing Resources, Faster ROI, higher quality leads.
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