CONVERSATIONAL ABM: 5 STEPS TO GET STARTED

In episode one of this multi-part series, two of BrightTALK’s demand generation leaders shared their insights for driving marketing and sales alignment. Episode 2 focuses on the next step in the alignment formula. Once shared goals and metrics are established, it's time to talk about targeting. Who are your core buyers? And, more importantly, do marketing and sales agree? This session will focus on how to identify your target buyers and build consistent processes across marketing and sales to drive leads and win new customers.

B2B data providers are a key element in the chain of support for organisations looking to scale revenue generation, but not all data platforms or providers are created equal. There are vast differences in data coverage and quality, as well as in the way vendors manage privacy, security, and data compliance of the B2B information they hold. At ZoomInfo we understand customers’ concerns around privacy and we take it seriously. It’s why we have the industry’s largest data privacy team and over 400 researchers who ensure data security and compliance is our number 1 priority. And their efforts are not for naught: having the most up to date, accurate data combined with intent and automated workflows has enabled our sellers to grow our international business by 80% YoY.

Wondering why Account-Based Marketing continues to be rapidly adopted? Join Engagio in this webinar with MarketingProfs featuring Jon Miller, CEO and co-founder of Engagio, for a glimpse into the current account-based attitudes and maturity of over 500 organizations across North America.

Join marketing leaders from insightsquared and bizzabo for a fireside chat on how event marketing can fit into an account-based marketing (abm) strategy. Check out our webinar agenda: What is ABM and why should your company move towards it? How does event marketing fit into your ABM strategy.