How can marketing teams stand out in the digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration.
Watch Rena Gadimova, Sr. Global Content Strategy Manager, present her webinar, Industry Success: Bring Your Content and Demand Generation Teams Together.
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BrightTALK
In episode one of this multi-part series, two of BrightTALK’s demand generation leaders shared their insights for driving marketing and sales alignment. Episode 2 focuses on the next step in the alignment formula.
Once shared goals and metrics are established, it's time to talk about targeting. Who are your core buyers? And, more importantly, do marketing and sales agree? This session will focus on how to identify your target buyers and build consistent processes across marketing and sales to drive leads and win new customers.
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Hear from Forrester Consultant Emma Conroy as she reviews the findings from The Total Economic Impact™ of Bombora, a study conducted by Forrester Consulting on our behalf. The Forrester team dug deep into a real customer’s data to find out just how much value they can receive from using our Company Surge® Intent data, such as:
342% return on investment over three years
30% increase in sales velocity
4,500 hours saved per year from data efficiencies
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If you work for a global brand—or one that's planning to expand abroad—you know you need to market to audiences that speak different languages. Because without on-brand, high-quality content tailored to each market, you can't create a customer experience that persuades and converts.
But how can you successfully localize all that content for all those markets?
We can all learn from the successful experience of Ooni Pizza Ovens, a fast-growing company that increased annual revenue from $13 million to $63 million in two years. Getting its message across to global markets through localized content is a key part of its customer experience strategy.
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