How to Reach Your Desired Audience with Targeted Blog Content

ABM requires monitoring, evaluating, and reprioritizing throughout the program lifecycle. Watch Nina Wooten, Director of Outbound Demand Generation at DiscoverOrg, and Carlyn Manly, Head of Marketing at Folloze, as they walk through a 3-step process to evaluating the health of your account-based efforts.

How can marketing teams stand out in the digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration. Watch Rena Gadimova, Sr. Global Content Strategy Manager, present her webinar, Industry Success: Bring Your Content and Demand Generation Teams Together.

Join experts from Oracle and Leadspace, as they share valuable tips for building high-performing, personalized ABM programs founded in intelligent data and executed in Marketing Automation. These practitioners and product experts will give you practical ideas for increasing engagement with the right accounts to tee them up for sales to connect and close.

Marketers face a multi-pronged attack with the end of third-party cookies, increased privacy regulations, emerging channels, and skyrocketing buyer expectations— making it harder to develop effective media strategies. As 43% of companies struggle with a lack of automation, 42% with a lack of data, and 41% with cross-channel performance measurement*, learn how leading B2B leaders are keeping media performance at par, according to a recent Forrester Consulting study commissioned by Sprinklr.