In the Lab with DB: Launch, Measure, and Optimize Next-Level Advertising

The inundation of emails, DM’s, phone calls and text messages has only increased and so many B2B marketers follow the same marketing playbooks. Alex Kelly, Director of Digital Marketing at Ceros, has a different POV on how B2B marketers can explore new mediums and ways to create “Attention-Grabbing” B2B marketing.

As an Account-Based Marketing (ABM) company, we’re always looking for ways to fine-tune our own strategy. Whether we’re testing a new tactic, onboarding a new technology or completely reimagining how we approach an existing program, our marketing team is no stranger to constant iteration.

Are you using your MarTech stack to its greatest potential? When it comes to ABMifying your stack, there’s a good chance you already have the tools - the question is how to put them together. Integrating your CRM with RollWorks is a good start, and there are so many other ways to ABMify with platforms like Bombora, Crossbeam, Postal, and more! In just one quarter, Crossbeam, a RollWorks customer, was able to use the simple combination of Salesforce, Marketo, and RollWorks to see a 64% shift in accounts from “unaware” to “engaged” and see 18 influenced opportunities from high-level accounts.

SalesIntel.io and B2B Marketing recently presented why Account Based Marketing (ABM) depends on the right type of B2B data and how you can get it. Below you can view the webinar recording and slide deck used. In this recap webinar you will learn: The two kinds of B2B data you need for ABM, Why you need both kinds of this data, Where to find company information.