Launching Predictive Marketing: Best Practices From Insight Enterprises

Predictive marketing has been gaining ground as a hot new technology for marketers in recent years.  And while some predictive tools are meant to be simple-to-use, it’s easy to get caught in the “shiny new object syndrome”.   A well-defined plan with clear objectives and participation with other team members must be in place in order for a predictive marketing initiative to be successfully implemented in your organization. In this session we will hear from Theresa Worrell, Marketing Analytics and CRM Operations Manager at Insight, as she shares best practices and tips on how she planned for implementing Mintigo.