Marketing Planning and Performance in an ABM World

One of the hottest topics in enterprise B2B, Account-Based Marketing (ABM) represents a shift in approaching prospects at key accounts rather than the age old practice of demand creation at large. With it, comes a fundamental change in how marketing organizations plan and execute marketing programs—taking into consideration key buying centers for maximum impact. ABM serves to align marketing with sales objectives for more precise execution on revenue outcomes. When it comes to ABM strategy, startup advisor Jason Hekl and ZenIQ CEO Srihari Kumar are seasoned professionals. In this webinar, you’ll learn Jason Hekl’s approach to planning and executing for marketing performance using ABM tactics.
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Spotlight

OTHER ON-DEMAND WEBINARS

A First Look At Conversational ABM

Drift

Our CEO David Cancel took the stage at the Adobe Summit in Las Vegas in March and announced Conversational ABM™ (powered by Marketo). Now we want to give you the insider scoop. Mark Kilens and Jason Li are going to show you how it works and how customers with early access are already using it to give their dream customers a VIP experience. WATCH THE RECORDING
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Trends in Account Based Marketing 2019

Engagio

Wondering why Account-Based Marketing continues to be rapidly adopted? Join Engagio in this webinar with MarketingProfs featuring Jon Miller, CEO and co-founder of Engagio, for a glimpse into the current account-based attitudes and maturity of over 500 organizations across North America.
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How to Get CX Right and Drive Global Revenue Through Localized Content at Scale

If you work for a global brand—or one that's planning to expand abroad—you know you need to market to audiences that speak different languages. Because without on-brand, high-quality content tailored to each market, you can't create a customer experience that persuades and converts. But how can you successfully localize all that content for all those markets? We can all learn from the successful experience of Ooni Pizza Ovens, a fast-growing company that increased annual revenue from $13 million to $63 million in two years. Getting its message across to global markets through localized content is a key part of its customer experience strategy.
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What’s an ABM Solution Really Worth? Understanding the Total Economic Impact of Demandbase

In this on demand webinar, Demandbase’s VP of Product Marketing, Jackie Palmer, is joined by guest speaker and Forrester consultant, Amy Harrison, as they share the financial and business impact interviewed customers realized by using Demandbase as their Go-To-Market solution. Demandbase customer, Suzzette Giron, Senior ABM Specialist at Achievers, shares her team’s experience and outcomes as well. Watch now to hear more real customer stories and learn the details of the commissioned Total Economic Impact study conducted by Forrester Consulting on behalf of Demandbase.
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