Marketo’s ABM Journey

Over the years, Marketo had implemented a powerful demand-generation engine that brought in huge volume of leads for the SDR team to sort through. The result was the marketing team had to address significant challenges around data quality, SDR efficiency and the pursuit of enterprise accounts. That’s why Marketo made the transformative decision to adopt an account-based strategy. Renaud Bizet will detail Marketo’s operational journey to Account-Based Marketing and how technologies such as LeanData played a role in that initiative.
Watch Now

Spotlight

OTHER ON-DEMAND WEBINARS

Acrobat Pro: The all-in-one PDF and e-signature Solution for Modern Business / Alex Gay Video

In this 15-minute video, Adobe Director of Product Marketing for Acrobat for Business Alex Gay provides insights into how the digital workplace and employee needs continue to evolve, how the PDF continues to be a vital, dynamic document format, and how Acrobat Pro is the all-in-one PDF and e-signature solution that every busines
Watch Now

Reducing Operational Costs with Better Network Management in the Cloud

Whether you’re expanding a network to support new initiatives, navigating through growing security challenges, or planning a refresh of older technology; keeping costs down and saving time for your IT Team is key. Join our webinar and learn how Aruba delivers the industry’s most robust and reliable networking solutions for small
Watch Now

Top 5 Tips for Driving Lead Gen via Email Marketing

ViB

Email marketing is easily one of the best ways to generate leads and drive sales. For every $1 invested in email marketing, brands can expect a return on investment of $38–$52. However, many brands simply aren't using the right tools and tactics to drive success in the inbox.
Watch Now

Awareness vs. Precision: How Marketers Are Rethinking Channels, Metrics & Tactics To Engage Accounts & Roles At Key Buying Stages

Demand Gen

New research from Demand Gen Report shows that marketers are increasingly focusing on quality engagement over quantity and are rethinking their investments and traditional tracking metrics to adjust to evolving buyer needs. This webcast, featuring John Dering of Demandbase, highlights the latest benchmark data on the channels, metrics and tools practitioners plan to leverage in order to better attribute marketing campaigns and leads to revenue.
Watch Now