Content is one of the most important elements of a Demand Gen strategy. Content that adds value not only promotes increased time on your corporate site but also builds trust between your buyer and your brand. Nowadays, there’s almost an unlimited amount of content. From blogs to webinars to white papers, buyers now have many options for where to go for their information. So how can you make your content stand out? How do you produce content that’s valuable and not just plentiful? How do you make content that drives demand?
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PPG Industries
An additional operational and growth investment review of the U.S. and Canada architectural coatings business was completed by globally-recognized independent consulting firm. Comprehensive internal operational assessment identifies further opportunities to improve profitability of the overall business portfolio, including approximately $125 million of additional run-rate savings. Board of Directors concludes, with the assistance of full reviews by two separate, independent financial advisors, that PPG’s current business portfolio presents the best opportunity to maximize long-term shareholder value.
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Personalization is top of mind for many organizations – 67 percent of marketers are pursuing personalization today. And although personalization is critical to engaging audiences in an increasingly competitive digital landscape, it’s challenging for organizations to understand where exactly to start. In the first portion of this
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"Vous souhaitez savoir comment réussir la transformation numérique de votre entreprise et découvrir la signature électronique ? Vous vous posez des questions sur le ROI du zéro papier ? Vous avez des craintes sur la légalité et la sécurité des transactions numériques ? Vous ne savez pas par où commencer, et vous vous demandez qu
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