PPG Industries Strategic Business Review Update

This webinar reviews the landscape of strategic account mapping and alignment technologies that help organizations’ account planning and execution efforts by revealing complex relationships, identifying white space, supporting opportunity planning efforts, and enabling collaboration that makes it easier to identify, win, retain, and grow business with key accounts.

Watch our exclusive roundtable with top marketing leaders from Cisco and Oracle and co-moderated by LinkedIn and Madison Logic. In this webinar, panelists discuss how modernizing your account-based go-to-market strategy can drive account engagement across the sales cycle and improve the ROI of your marketing investment. Hear from an all-star panel of marketing leaders responsible for digital transformation in their organizations: Rose Spicer | Head of Global Retail Marketing | Oracle Ian Michiels | Sr. Director, Global Field & Partner Marketing, Marketing Strategy & Planning | Cisco Catherine Higgins | Senior Marketing Manager, Sales Solutions | LinkedIn Vin Turk | COO & Co-Founder | Madison Logic

Every year more and more companies expand their MarTech stack. This includes driving revenue, customer relationship management, internal communication, and much more. In order to make a positive impact, technology needs to manage data, power personalized communications, and contribute to bottom-line growth. In this session, Act-On’s Jennifer Blanco joins forces with Goose Digital’s Jennifer Pugsley. Learn 3 Foolproof Ways to Scale with Marketing Automation to help rock your campaigns across the customer lifecycle.

Fast growing B2B companies know scaling account based marketing efforts comes with its own share of challenges. Creating and orchestrating actionable insights based on the various touch points along the buyer’s journey can be complex, yet the data is invaluable.Join this webinar with leading Marketo LaunchPoint partners DemandGen, Mintigo, Conversica, and LeanData to learn how the right combination of strategy, tools, and process can help you overcome these common challenges in ABM.