Delivering a personalised customer experience is essential to business growth, so it’s no wonder that an Account-Based Marketing (ABM) strategy is crucial to ensuring alignment between your sales and marketing teams.
On 14th February 2023, our Head of UX, Dominic Whittington, and Content Manager, Mellisa Hutchins, delivered a webinar, in which they shared practical tips on how businesses can implement a successful ABM strategy, looking at understanding your customers’ needs and effectively optimising and reporting on your campaigns.
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MRP
Jim will share his perspectives on why utilizing machine learning to make predictions on prospects’ buying patterns and using those predictions to inform your content strategy has shown greater results and how to turn these insights into a scalable ABM campaign.Here’s what you’ll learn from this webinar: Why predictive analytics should inform and operationalize your ABM strategy.
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Snowflake
As part of their ABM strategy, Snowflake leveraged Intellimize to automatically test and personalize 1,000s of landing pages for each of their target accounts. As a result, Intellimize has been a key driver in Snowflake increasing their meetings booked with ABM accounts by 49% with a full-funnel integrated ABM program, not to mention saving the team countless hours of manual work.
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Change is scary. We get it. But what’s scarier is missing your number. So while change feels risky, it’s really riskier to keep doing things the same old way. The math simply doesn’t add up.
Building out your ABX strategy can be complex. Fear not we have the magic potion that will ensure you thrive in 2023.
Join our webinar and hear from Demandbase’s very own Tenessa Lochner, Director, Integrated Marketing & ABX and Ashley Long, Director, GTM Operations and Forecasting discuss what you should be thinking about as you start planning your ABX strategy for 2023 and what essential changes are needed to not only survive, but thrive.
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