Scribblelive Webinar – Influencer Marketing: How to Effectivley Reach Your Target Audience

With only 5% of your customers ready to buy at any moment, it’s critical that marketing supports them throughout the funnel, and converts them before the opportunity is lost. But how? The buyer journey has grown more complex than ever. And with so much noise in the purchasing process – multiple decision makers, an excess of choice, and not enough differentiation – prospects are frequently becoming stuck mid-funnel. So where should we begin fixing it?

Change is scary. We get it. But what’s scarier is missing your number. So while change feels risky, it’s really riskier to keep doing things the same old way. The math simply doesn’t add up. Building out your ABX strategy can be complex. Fear not we have the magic potion that will ensure you thrive in 2023. Join our webinar and hear from Demandbase’s very own Tenessa Lochner, Director, Integrated Marketing & ABX and Ashley Long, Director, GTM Operations and Forecasting discuss what you should be thinking about as you start planning your ABX strategy for 2023 and what essential changes are needed to not only survive, but thrive.

Experts from Forrester predict marketers will lean into more marketing automation solutions and personalization tools in the coming year. The catch? Only 1 out of 4 of these MarTech efforts will reach a return on investment. The root of that stunning shortfall, analysts say, is a lack of insights into the prospective buyer. So how can you, as a marketer, tap into your MarTech stack to pull the right data that will help to personalize journeys and convert your buyers? Let's help to make sure your MarTech stack rises to the occasion and doesn't fall flat!

ZoomInfo’s RevOS powers growth for over 30,000 Go-to-Market teams, from startups to the Fortune 100. Today’s headwinds have encouraged an age of strategic GTM creativity focused on alignment, automation, and efficiency optimization. And we can’t just keep this creativity to ourselves! Customers’ reactions when they see these solutions for the first time are nothing short of inspiring! You too can feel the wheels turn as your own creative use cases start to materialize.