72% of B2B buyers say they prefer a rep-free purchase experience, indicating they are embracing online research and digital commerce buying, according to Gartner research. However, B2B buyers struggle to make high-quality purchases due to factors such as environmental uncertainty, organizational change, fractured group buying dynamics, and exposure to conflicting information. B2B marketing leaders should join this panel of Gartner experts to learn how to partner with sales to integrate digital and human engagement. We’ll also share actions you need to take to help key B2B buyer personas conduct the type of learning necessary to confidently reach buying decisions.
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Dun & Bradstreet, Inc
The customer journey is changing. It’s becoming less linear and a new type of customer is emerging – the B2B consumer. The B2B consumer is more likely to purchase digitally than traditional B2B buyers and, therefore, more likely to remain anonymous to your organization. A single source of truth for B2B data is needed to engage with today’s B2B consumer across the entire buyer journey. To win in today's competitive B2B world, sales and marketing must align to reduce time spent on non-selling activities and prioritize outreach to the right accounts and decision makers. Watch Nipul Chokshi, Vice President of Marketing at Lattice Engines, a Dun & Bradstreet company, and Steve Casey, Principal Analyst at Forrester, for this Tech-Talk webinar presentation on how account-based selling can accelerate demand.
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With a narrow window to uncover buyer interest in time, how can demand teams get in front of the right accounts early in the research journey? And how can you perfect your timing to get in the door before your competition?
Join Robin Izsak-Tseng, VP of Revenue Marketing at G2, and Ben Salzman, SVP of Special Projects at ZoomInfo, to learn why intent data is a must-have in your go-to-market motion.
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The Mx Group
When it comes to creating content for ABM, an intentional approach is the only way to ensure a successful connection with your target. Want to know where to start or confirm you’re headed in the right direction? In less than half an hour, this webinar will get you focused on tailoring your content and touchpoints to your ABM contacts. You’ll learn how to get your ABM content plan started, including: 3 steps to operationalize ABM touchpoints.
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