Heinz Marketing
For some years now, account-based marketing has held a prominent place in the marketing strategy scene. As ABM programs mature, organizations are refining their goals and strategies for long-term success and facing new challenges.
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As marketers, we strive toward "just right": Delivering the right conversation at the right time to the right person that primes them to make the right decision. But we've all come in a little too hot via email or pushed an ad campaign that had, well, run cold. There's a better way to meet prospects and customers where they are. If you're interested in learning how getting it "just right" can be more than fairy tale lore, join this deep dive into account-based marketing with RollWorks.
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B2B tech buyer behavior has completely shifted. Have your go-to-market (GTM) strategies? Based on B2B tech buying preferences, there are current gaps GTM teams need to fill - especially in today’s challenging economy.
This on-demand discussion, led by Megan Headley, VP of Research, Allyson Havener, VP of Marketing, and Simon Jones, Destrier’s Managing Partner, we deep dive into What’s In & What’s Out: A GTM Playbook for 2023.
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Rollworks
The benefits of account-based marketing (ABM) within your demand-generation strategy are considerable by getting as many engaged, qualified accounts as possible, your conversion rate will increase and you'll find that marketing and sales are (gasp!) more aligned.
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