Top 3 Marketing Attributions & Metric Myths In 2023

Marketing Attributions & Metric Myths
Marketers are reinventing the way they work. Budget stewardship plus time efficiency will be key in 2023. Working under tighter constraints marketers need to be laser-focused, and be aware of the top myths about marketing attribution and metrics.

Join an invigorating conversation with Julia Hartwig, VP of Marketing at Capchase, as she breaks down the top 3 myths of marketing attribution & metrics to focus on so that we can have the strongest marketing strategy possible.
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OTHER ON-DEMAND WEBINARS

ACCOUNT-BASED MARKETING – MOVING BEYOND THE INBOX

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Account-based marketing is a powerful way to engage B2B buyers. From an elementary level, ABM is a marketing strategy that concentrates resources on a specific set of target accounts. In all cases, it uses personalized campaigns designed to engage a client or prospect. Sounds like a great case for email, right? Not so fast. ABM goes well beyond the inbox. With 85% of marketers saying ABM delivers higher ROI returns than any other marketing approach, it should be a major part of your marketing arsenal. This free webinar provides a look at strategic ABM tactics that can lead to shorter sales cycles, clearer ROI and fewer wasted resources and marketing dollars.
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The Gartner Predictions for 2023: The Top Customer Experience Trends

Customer experience continues to be a hot topic as enterprises wrestle with disruptions stemming from new business priorities and changing customer expectations. Join this complimentary panel discussion as Gartner CX experts explore key trends and recommendations that will help you shape your CX strategy for 2023.
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In the Lab with DB: Launch, Measure, and Optimize Next-Level Advertising

Ready to level up your advertising game? We’ve got you covered! Whether you’re just getting started or well on your way to being an advertising pro, this on-demand session is for you. We’re pulling back the curtain on our own advertising engine to help you take yours to the next level.
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State of the Call 2023: Customer Service, Scheduling, and Notifications

The last few years have seen the business world adjust to remote-first with incredible rapidity, leaving many scrambling to adjust their methods of communication. While this has posed a significant hurdle for some, service divisions have been uniquely prepared for this change due to the prevalence of voice in their day-to-day op
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