Demand Gen
New research from Demand Gen Report shows that marketers are increasingly focusing on quality engagement over quantity and are rethinking their investments and traditional tracking metrics to adjust to evolving buyer needs. This webcast, featuring John Dering of Demandbase, highlights the latest benchmark data on the channels, metrics and tools practitioners plan to leverage in order to better attribute marketing campaigns and leads to revenue.
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ZoomInfo’s RevOS powers growth for over 30,000 Go-to-Market teams, from startups to the Fortune 100.
Today’s headwinds have encouraged an age of strategic GTM creativity focused on alignment, automation, and efficiency optimization. And we can’t just keep this creativity to ourselves!
Customers’ reactions when they see these solutions for the first time are nothing short of inspiring! You too can feel the wheels turn as your own creative use cases start to materialize.
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As ABM gains momentum, lots of discussions emerge about hiring dedicated resources to scale and mature the ABM program. Join this session to discuss ways to think about who and how to hire, and where certain roles should fit within a larger marketing organization.
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The Mx Group
If you have questions about ABM, you’re not alone. Watch this webinar with SiriusDecisions Senior Research Director Jonathan Tam and The Mx Group Senior VP Tony Riley as they discuss how to determine where you are on the Demand Spectrum and provide real-world insights about how to implement an ABM pilot (or improve your current ABM program). You’ll learn about SiriusDecisions’ Demand Spectrum framework and how to “start where you are” with ABM, improve your plans along the way and measure your success to gain buy-in.
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