We spend a lot of time and money creating personalized experiences for top prospects who visit our websites.
But all too often, once those prospects become customers personalization becomes a thing of the past and they get the same site experience as everyone else.
At a time when customer lifetime value matters most, you need to keep the personalization train running and that's where an ABM program for customers can help keep you on track.
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Elevated Third
Account Based Marketing (ABM) has been a strategy favored by large enterprises for years. Through identifying and targeting key accounts, tailoring content, and executing strategies for the specific audiences’, companies that practice ABM see stronger marketing results.
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Engagio
Want to prove the impact of your ABM initiatives? In this webinar on account-based attribution basics we’ll show you how Engagio’s Dash Account Based Attribution can be used to measure the ROI of ABM programs at the account level and understand the impact of all key personas involved in an opportunity. In addition, we will outline how to create an account-based funnel and track how accounts are converting throughout their journey.
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Madison Logic
With 2019 around the corner it’s time to take your ABM experience to the next level. Join Ceros, Clari, and Madison Logic on December 6th at 2pm ET/11am PT as they break down the steps for planning, performing and perfecting ABM campaigns that simply rock!
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