Transforming your Business with Personalization and ABM

This webinar reviews the landscape of strategic account mapping and alignment technologies that help organizations’ account planning and execution efforts by revealing complex relationships, identifying white space, supporting opportunity planning efforts, and enabling collaboration that makes it easier to identify, win, retain, and grow business with key accounts.

The EU's new General Data Privacy Regulation (GDPR) has created waves of uncertainty among B2B marketers working to understand its implications for marketing – and sales – outreach. And, GDPR is just the tip of the iceberg; data privacy regulations continue to expand and evolve worldwide. If you aren't affected by GDPR, you'll probably still need to make some changes.

How effective would your marketing efforts be if you could uncover engagement signals outside of your existing marketing efforts? Harnessing the power of data has become more critical than ever and having the ability to tap into intent data and signals can significantly transform your go-to-market strategy and ultimately, bottom line. Due to COVID-19, as the marketing landscape rapidly changes to fit the new normal of remote working and businesses reprioritizing projects and budgets, finding and tracking key engagement data from your ideal buyer is essential.

Join Andy as he exposes the typical challenges faced by those on their ABM journey and learn how he has helped clients avoid the roadblocks before they become show stoppers.