Account Based Marketing and the Human Touch

October 25, 2018 | UK

If you're 100% happy with retention rates and upselling, then stop reading. Today, outsourcers face 3rd / 4th generation contracts, RFPs and a constant uphill battle to retain & grow at the good margin. Add to this that churn rates are growing (despite the world-class service most companies deliver) and you, like many companies, are too often on the back foot.

Spotlight

In the past decade, a sea change has occurred in the way that B2B companies generate leads.In the old model, B2B companies relied heavily on outbound marketing – pushing their message to targeted lists using vehicles like email and direct mail. That model relied on a magical combination of tim


OTHER PAST CONFERENCES

Sales Team Accelerator Retreat

September 21-21, 2021 | USA

Sales Team Accelerator Retreat (STAR): A Frost & Sullivan Executive MindXchange is a remarkable setting for key members of the sales organization to come together to strengthen their bonds and improve communication, productivity, and effectiveness. The unique format also delivers robust opportunities to collaborate with other sales organizations to tackle shared challenges around C-Suite expectations; talent; sales tools; best practices and processes; changing customer behavior; and game-changing emerging technologies.

MarTech® Conference

September 14-15, 2021 | USA

Consumer behaviors and expectations have changed more in the past twelve months than ever before. The significant and rapid shift from brick-and-mortar to online platforms has your customers demanding seamless digital experiences, relevant messaging, competitive pricing, and smooth delivery. The only way to meet these demands is by strategically deploying cutting-edge marketing technologies, paired with a commitment from marketing ops teams to evolve. The changes we’ve seen in 2020 are not going away.

Your Roadmap to Success from the all-new Clear and Complete Guide to Account-Based Experience

September 9-9, 2021 | USA

As cofounder of Marketo and Engagio, Jon Miller predicted marketing automation and account-based marketing’s rise — and now he’s setting out a roadmap for what’s next, including blending account-based marketing (ABM) and customer experience (CX) to create a new model called Account-Based Experience (ABX). In this session, he’ll share practical, proven techniques from his book the “Clear and Complete Guide to Account-Based Experience”, and focus on how companies can improve pipeline, growth, and satisfaction by evolving their go-to-market to align with the buyer experience at every stage of the journey.

Gartner Marketing Symposium

August 31-2, 2021 | USA

Today, to grow amid uncertainty means marketing and business must create, strengthen and renew connections. As a marketer, you are at the center. Reaching customers whose needs and behaviors continue to shift. Hearing and acting on employees’ voices calling for internal and societal change. And connecting business partners and corporate leaders to support digital opportunities for new growth. After a year of upheaval, you know the challenges. Now is the time to expand the connections that lead to resilience, differentiation and growth. Join us at the virtual Gartner Marketing Symposium/Xpo™ 2021 for three days - a chance to step away from your day-to-day and immerse yourself in the latest trends, technologies and ideas for setting your course into the future.

Spotlight

In the past decade, a sea change has occurred in the way that B2B companies generate leads.In the old model, B2B companies relied heavily on outbound marketing – pushing their message to targeted lists using vehicles like email and direct mail. That model relied on a magical combination of tim

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