November 9, 2023 | UK
Great B2B marketing depends on a great B2B marketing team –that much is obvious. But with lingering post-Covid uncertainties around working practices and patterns, the ongoing cost of living crisis and escalating AI-induced uncertainty, leadership has never been harder for marketing directors and CMOs. So what does it take to run an outstanding B2B marketing team? That’s what we’ll explore in this session, with the help of some B2B Marketing Awards-winning marketers, who are at the top of their game.
We’ll discuss:
Which organizational structure or structures work best for great teams?
How do internal teams collaborate most effectively with agencies or external contributors?
How do you motivate individuals and collectives at a time of transition?
How do get individuals to collaborate in and proactively drive innovation or transformation?
How do you ensure a great culture?
How enable individuals to thrive and be fulfilled?
October 4-6, 2023 | USA
For more than 15 years B2B Forum has been the conference where today’s leading B2B marketers gather for insights, networking, and laughs. Join us in October 2023 for:
Inspiration from B2B marketing experts (those who walk the walk). Plus, inspiring new marketing voices
Real-world, actionable insights on the tactics and tools that work today… and strategies that stand the test of time
The chance to get out of your comfort zone. To do something new. To be creative.
The opportunity to connect and share advice with other marketers just like you
A chance to immerse yourself in learning that will help you grow your skillset and be ready for whatever the future holds
October 5, 2023 | USA
Bryan Brown, Chief Analyst of GTM Partners, alongside Stephanie McArthur, Principal ABX Expert at Demandbase are co-hosting a special invite-only dinner for GTM leaders on the 05th of October from 6:00 pm onwards at South City Kitchen in Atlanta.
Along with a fantastic dinner, Bryan will chat through GTM Planning for 2024, challenges in defining product ROI, and ABX a GTM "channel".
February 28-29, 2024 | USA
This isn't your run-of-the-mill conference. It's a game-changer, tailor-made for AEC firms. It's a first-of-kind conference that will bring together AEC marketing principals and marketing industry experts to dive headfirst into everything digital—AI, proposal automation, SEO, SEM, Google Display, media buying, video, podcasting, you name it. If it's online and can boost your company's 3Rs—Reputation, Relationships, and Revenue—it's on our agenda.