B2B World Fest

November 9-10, 2021 | USA

Some say that after the last two years, we need a re-set. A re-start. A re-charge. But not B2B’ers. Tested by the pandemic, B2B marketers are at the top of their game. They’re looking forward, not back. At strategy. Creativity. Culture. Digitization. Most of all, growth. So, we won’t be re-thinking or renewing at B2B World Fest. We’ll be thinking anew. Because that’s what B2B’ers do.

Spotlight

Sales teams ignore 80% of marketing leads, a misalignment that results in loss of potential customers and revenue. Account-based marketing (ABM) is the catalyst needed to address this clash between sales and marketing by bringing the two together to put shared goals on a scorecard.


OTHER PAST CONFERENCES

10th Annual CXS Summit

November 9-10, 2021 | USA

The 10th Annual CXS Summit features customer experience experts from North America’s most trusted brands. Over the course of two days, they will share their knowledge on creating exceptional CX programs and how to: Build lasting brand loyalty with transformative customer engagement initiatives. Strike the perfect balance between high-touch and digital touchpoints. Reduce consumer anxiety as customers transition back to in-person experiences.

The ABCs of ABM: Kickoff Session

December 7, 2021 | Hong Kong

You already know that Account-Based Marketing (ABM) is delivering results. But are you and your team expanding your capabilities fast enough to take full advantage of the different approaches to ABM? Succeeding with ABM requires a complex blend of leadership, business acumen, and a range of specific marketing skills. ITSMA pioneered ABM in the early 2000s, and has worked since then with leading B2B technology, telecom, and services firms to design and execute ABM strategies and programs. Our approach, methodology, and practical experience are the best in the business, and we’ve trained hundreds of marketers from award-winning ABM programs for more than a decade.

2021 Pharma Post Pandemic CX Marketing Summit

November 16-17, 2021 | USA

Reshape your Customer Experience Marketing through Digital Strategy & Transformation COVID has changed the way healthcare professionals and sales representatives interact, and what it means for the future. Customer Experience is at the top of the agenda of any successful business. So what for pharma? And how does digital marketing need to evolve to meet the needs of post-pandemic customers? From there makers of the leading “TED-styled” BioPharma eMarketing Summit, 2021’s one-of-a-kind customer experience Summit is the BIGGEST program to-date. Join 100’s of pharma marketers and CX attendees and gain multiple leading industry takeaways on CX digital transformation leadership, pandemic strategy pivoting, personalized and unique patient experiences, digital health disruption, content supply, big data / segmentation, AI/AR/VR, omni/multi-channel, social strategy, mobile engagement and much, much more. If you are involved in CX roles, marketing , digital or brand strategy, you won’t want to miss this one-of-a-kind CX Summit!

The Year Ahead in Marketing

January 25-27, 2022 | USA

It’s no surprise that the marketing industry is in a constant state of evolution. In the past few years, marketers like you have fearlessly adapted to the constantly changing virtual and hybrid landscapes during the COVID-19 pandemic. As a marketer at any experience level, keeping up with this constant evolution hasn’t always been easy. In order to succeed in 2022 and beyond, it’s vital for marketers to stay ahead of the trends. So, what’s next? In this free virtual event, we’ll help you understand what trends are here to stay and what shifts are coming in 2022. You’ll gain the actionable insights, digital tools and strategic best practices you need to make an impact in the new year.

Spotlight

Sales teams ignore 80% of marketing leads, a misalignment that results in loss of potential customers and revenue. Account-based marketing (ABM) is the catalyst needed to address this clash between sales and marketing by bringing the two together to put shared goals on a scorecard.

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