Breakthrough Customer Conference - 6Sense

December 7-9, 2021 | USA

For our market, today represents a sea change; a recognition that the old ways of doing things are simply not working and revenue teams are ready for more. You'll learn from industry and peer experts, get a peek at the latest 6sense product road map, celebrate our wins, and in 6sense style, have some fun! We're offering three unique ways to attend the event, so regardless of location you'll be able to get in on the action.

Spotlight

I know, I know. There are a million think-pieces that have been saying the same thing for years, but there is a kernel of truth to it. Did you know only 18% of television ads generate a positive ROI? Even just 15 years ago, the thought that television commercials would perform so poorly was almost unthinkable, and now it’s just a fact of doing business. Look at your own life do you actively watch commercials? Or do you mute ads, answer
emails on your phone, scroll through Facebook, and do anything in your power to not pay attention to them.


OTHER PAST CONFERENCES

The ABCs of ABM: Kickoff Session

December 7, 2021 | Hong Kong

You already know that Account-Based Marketing (ABM) is delivering results. But are you and your team expanding your capabilities fast enough to take full advantage of the different approaches to ABM? Succeeding with ABM requires a complex blend of leadership, business acumen, and a range of specific marketing skills. ITSMA pioneered ABM in the early 2000s, and has worked since then with leading B2B technology, telecom, and services firms to design and execute ABM strategies and programs. Our approach, methodology, and practical experience are the best in the business, and we’ve trained hundreds of marketers from award-winning ABM programs for more than a decade.

2021 Pharma Post Pandemic CX Marketing Summit

November 16-17, 2021 | USA

Reshape your Customer Experience Marketing through Digital Strategy & Transformation COVID has changed the way healthcare professionals and sales representatives interact, and what it means for the future. Customer Experience is at the top of the agenda of any successful business. So what for pharma? And how does digital marketing need to evolve to meet the needs of post-pandemic customers? From there makers of the leading “TED-styled” BioPharma eMarketing Summit, 2021’s one-of-a-kind customer experience Summit is the BIGGEST program to-date. Join 100’s of pharma marketers and CX attendees and gain multiple leading industry takeaways on CX digital transformation leadership, pandemic strategy pivoting, personalized and unique patient experiences, digital health disruption, content supply, big data / segmentation, AI/AR/VR, omni/multi-channel, social strategy, mobile engagement and much, much more. If you are involved in CX roles, marketing , digital or brand strategy, you won’t want to miss this one-of-a-kind CX Summit!

The Global ABM Conference 2021

November 2-4, 2021 | UK

If you really want to master your account-based marketing this is the only place to be. Hear from your marketing peers and expert speakers who’ve already been there and done it. Learn from their successes and failures and discover how they overcame the hurdles every marketer faces in ABM. As we dive deep into ABM, you’ll see inspiring, real-world case studies and campaigns showing successful ABM in action!

B2B World Fest

November 9-10, 2021 | USA

Some say that after the last two years, we need a re-set. A re-start. A re-charge. But not B2B’ers. Tested by the pandemic, B2B marketers are at the top of their game. They’re looking forward, not back. At strategy. Creativity. Culture. Digitization. Most of all, growth. So, we won’t be re-thinking or renewing at B2B World Fest. We’ll be thinking anew. Because that’s what B2B’ers do.

Spotlight

I know, I know. There are a million think-pieces that have been saying the same thing for years, but there is a kernel of truth to it. Did you know only 18% of television ads generate a positive ROI? Even just 15 years ago, the thought that television commercials would perform so poorly was almost unthinkable, and now it’s just a fact of doing business. Look at your own life do you actively watch commercials? Or do you mute ads, answer
emails on your phone, scroll through Facebook, and do anything in your power to not pay attention to them.

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