I know, I know. There are a million think-pieces that have been saying the same thing for years, but there is a kernel of truth to it. Did you know only 18% of television ads generate a positive ROI? Even just 15 years ago, the thought that television commercials would perform so poorly was almost unthinkable, and now it’s just a fact of doing business. Look at your own life do you actively watch commercials? Or do you mute ads, answer
emails on your phone, scroll through Facebook, and do anything in your power to not pay attention to them.