Look, I've been in digital marketing for a really long time, over 20 years and I've seen so many trends come and even go, but do you know what's been a constant the entire time I've been in the game?
Step four, leverage analytics to drive better service. 72% of companies believe that they can use analytics reports to improve customer experience, and why not? Because if your analytics tells you this is where people are bouncing off. This is where they're getting stuck. You might as well fix it. You can use tools like Crazy Egg to help you solve these issues with your website so that way you can improve your customer experience.