INBOUND 2023

How can you optimize your marketing results to finish 2023 strong? Find out by joining thousands of leading B2B marketers on Tuesday, August 22, 2023 for “Checkpoint’23: Optimize Your Results” to learn the latest techniques for boosting your digital performance with AI-generated content, multichannel campaigns and data-driven operations. You’ll walk away with proven best practices to optimize results across your marketing mix, including how to: Build a plan to hit end-of-year goals with insights from leading marketers Find account and buyer intent from first-party signals, prioritize the right accounts and drive engagement that converts Elevate your strategies with playbooks to optimize your channels, activate your audiences and accelerate the buyer’s journey Increase campaign efficiency and prove ROI

When the world gets unpredictable, it's easy to play it safe and cling to what worked yesterday. But that's not your best bet for success. Instead, it's time to take a chance. Change the game. And shake things up. Start with Shakeup B2B, an online event designed to spark new ideas, inspire action, and (gasp!) throw those long-held best practices out the window. We're lining up a full-day conference with concurrent sessions, one-on-one opportunities with subject matter experts, small-group roundtable discussions, plus two optional interactive workshops with certification.

The Modern Sales Pros community is known for our quarterly summits. Once a quarter we bring together some of the brightest folks in sales, SaaS, and business to put on three days of incredible content. Our community has come to expect excellence from our summits (hence the name). With 50+ high-caliber speakers, 5K+ sales leadership, sales management, and revenue operations professionals in attendance, and 25+ educational sessions - we promise you'll leave this virtual summit having learned something new. Speakers will include Founders, CEOs, Other C-Suite Professionals, Investors, and Sales Leadership Gurus. You can expect content ranging from "How To Create A Category-Winning Machine" to "How To Create A Data-Driven Revenue Culture From The Top Down" and everything in between.

About two-thirds of U.S. CMOs say the role of marketers has grown and taken on more importance in the last year.* And it's no surprise. B2B marketing continues to accelerate at a rapid rate, mirroring the infinity loop that maps out evolving digital demands and the journey of buyers and customers. But keeping up with those changes is always a challenge. Guided by the ANA Growth Agenda, the Masters of B2B Marketing Conference covers the latest ideas, insights, and inspiration in marketing – from awareness and leads to conversion and retention, and more. Join hundreds of client-side marketer leaders, practitioners, and experts as we all gather to celebrate, network, and learn how this community is transforming, advancing, and shaping what B2B marketing success looks like today.