October 16-19, 2023 | USA
Join industry leaders and experts at 6sense Breakthrough, the premier event showcasing the cutting-edge advancements in predictive intelligence. Discover how the power of data-driven insights can revolutionize your business strategies, boost revenue, and drive unmatched customer experiences. Don't miss this opportunity to stay ahead of the competition and shape the future of your industry. Register now!
March 14, 2024 | USA
Are you confident that account-based marketing is the right strategy for your organization, but don’t know how to get started? Are you looking for actionable advice and a concrete plan that doesn’t require investing thousands of dollars in software out of the gate? If so, this workshop is for you.
Agenda:
What is ABM? A clear and concise definition
Making the case for ABM at your organization
The difference between demand generation and ABM
Target account identification
Three different types of ABM and how to pick the right one for you
The pipeline approach to sustainable ABM programs
Persona definition and the role personas play in a successful ABM program
Stage and play definition
Account disposition and nurturing
Sales outreach structure
Mapping messaging, content and channels to the buyers’ journey
Measuring success and applying continuous improvement
November 1, 2023 | UK
Over four stages, The Global ABM Conference brings you a carefully curated, high-calibre agenda, designed to enable you to pinpoint the areas and aspects of your marketing needs. You’ll leave holding the keys to ABM success, with actionable insight to transform your strategy no matter where you are in your journey.
October 18-19, 2023 | UK
AntiCon is the technology anti-conference for marketing, sales and advertising professionals, where we'll be tackling all things:
Strategy | Enhancing your data-driven strategic thinking. Threading together data + tech + marketing advertising + sales.
CX & Engagement Design | Data-driven digital experience, content creation & messaging.
Operations | Marketing, sales and data operations excellence.
Sales Effectiveness | Atomising the tech, data, content and operations mix for sales repeatability, predictability and scalability.
Stack Management | Building your stack for optimisation.
Data Plumbing | Architecting your data ecosystem to embrace the latest and greatest martech, ad tech, and salestech solutions
Case Studies | Unpack data-driven marketing, advertising & sales case studies.
Future Trends | separating the hype from the reality in the latest wave of tech - AI to AR to Web3 & beyond.