Marketing Futures

September 17, 2019 | USA

"The committee meetings provide an excellent resource to discuss industry topics with my counterparts at other companies. I have taken many things away from the committee meetings via the presenters and following discussions with other attendees: ideas on how to further evolve my digital tech stack, discussion around industry trends which I can share with my executive leaders and insight into how other brands have solved some of the same industry hurdles that I was facing. Leading a small internal media team, I have found the meetings to be a valuable resource for which I can tap into."

Spotlight

you already know that your customer’s purchase journey differs significantly from that of B2C buyers. The length of B2B sales cycles is longer, the number of decision makers is higher and the B2B purchase path is fragmented, no longer starting with a sales rep. These differences should not only impact your marketing messaging, but also other B2B advertising strategies essential to executing effective data-driven campaigns.


OTHER PAST CONFERENCES

CX North America

June 7-9, 2022 | USA

Customer experience is a crucial component to any business looking to set themselves apart from their competition. The last 18 months have set a renewed standard for which brands a customer interacts with and how they choose to interact with that brand. CX, Marketing and Digital leaders who come out on top will be the ones who are truly leading with customer obsession and have an acute focus on inspiring and maintaining the loyalty of their customers. CX North America is the must-attend conference that will bring together CX, Marketing and Digital leaders to continue their path to customer obsession as they transform the customer journey and drive business growth.

B2B Marketing Festival

June 7-8, 2022 | USA

The B2B Marketing Alliance has created a platform where B2B marketers can connect, share ideas, and enhance their marketing practices. The B2B Marketing Festival is the perfect arena for T-shaped marketing pros to rub (virtual) shoulders with like-minded pros.

Customer Marketing Summit

June 23-24, 2022 | USA

In June, Customer Marketing Summit will assemble customer marketers from across the US. The summit will host companies from niche start-ups to world-renowned enterprises.Great ideas don't happen in a vacuum. Our summit series invites you to step out of your office and spark your inspiration.With curated discussion panels and actionable keynotes, you're sure to return with a fresh perspective on your products and a game plan for growth.

Global Virtual MarTech Summit

August 24, 2022 | Singapore

After having almost recovered from the disruptions caused by COVID-19, businesses are on the look for innovative and cost-efficient ways of rendering their digital marketing transformation efforts sustainable. As a result, their business needs, priorities and processes are under revision. The MarTech Summit Team invite you to join The Global Virtual MarTech Summit to discuss what the fundamentals are in the long run and, most importantly, learn how to sustainably take this momentum of innovation to the next level to connect with customers. This LIVE streaming summit will be focusing on Digital Marketing Transformation and Customer Experience in two regions: APAC & Europe. 40+ industry-thought leaders and experts will reveal both pain points and best practices for recent advancements in predictive analytics, personalisation, brand loyalty, digital capabilities, customer-centricity and much more.

Spotlight

you already know that your customer’s purchase journey differs significantly from that of B2C buyers. The length of B2B sales cycles is longer, the number of decision makers is higher and the B2B purchase path is fragmented, no longer starting with a sales rep. These differences should not only impact your marketing messaging, but also other B2B advertising strategies essential to executing effective data-driven campaigns.

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