Lead generation is often regarded as the most challenging, and costly, an aspect of an organization’s marketing efforts. But what if there was a way to reach a large and targeted audience while capturing invaluable information about them? Not only are webinars a low-cost vehicle to reach a large and dispersed audience, but they are also an extremely effective strategy to generate more qualified leads. Webinars were found to be the number one source of lead generation for B2B businesses by research analyst firm Forrester. And in 2015, webinars were used by more than 60 percent of content marketers, according to research by the Content Marketing Institute (CMI) and MarketingProfs.