The Global ABM Conference 2021

November 2-4, 2021 | UK

If you really want to master your account-based marketing this is the only place to be. Hear from your marketing peers and expert speakers who’ve already been there and done it. Learn from their successes and failures and discover how they overcame the hurdles every marketer faces in ABM. As we dive deep into ABM, you’ll see inspiring, real-world case studies and campaigns showing successful ABM in action!

Spotlight

Lead generation is often regarded as the most challenging, and costly, an aspect of an organization’s marketing efforts. But what if there was a way to reach a large and targeted audience while capturing invaluable information about them? Not only are webinars a low-cost vehicle to reach a large and dispersed audience, but they are also an extremely effective strategy to generate more qualified leads. Webinars were found to be the number one source of lead generation for B2B businesses by research analyst firm Forrester. And in 2015, webinars were used by more than 60 percent of content marketers, according to research by the Content Marketing Institute (CMI) and MarketingProfs.


OTHER PAST CONFERENCES

2021 Pharma Post Pandemic CX Marketing Summit

November 16-17, 2021 | USA

Reshape your Customer Experience Marketing through Digital Strategy & Transformation COVID has changed the way healthcare professionals and sales representatives interact, and what it means for the future. Customer Experience is at the top of the agenda of any successful business. So what for pharma? And how does digital marketing need to evolve to meet the needs of post-pandemic customers? From there makers of the leading “TED-styled” BioPharma eMarketing Summit, 2021’s one-of-a-kind customer experience Summit is the BIGGEST program to-date. Join 100’s of pharma marketers and CX attendees and gain multiple leading industry takeaways on CX digital transformation leadership, pandemic strategy pivoting, personalized and unique patient experiences, digital health disruption, content supply, big data / segmentation, AI/AR/VR, omni/multi-channel, social strategy, mobile engagement and much, much more. If you are involved in CX roles, marketing , digital or brand strategy, you won’t want to miss this one-of-a-kind CX Summit!

10th Annual CXS Summit

November 9-10, 2021 | USA

The 10th Annual CXS Summit features customer experience experts from North America’s most trusted brands. Over the course of two days, they will share their knowledge on creating exceptional CX programs and how to: Build lasting brand loyalty with transformative customer engagement initiatives. Strike the perfect balance between high-touch and digital touchpoints. Reduce consumer anxiety as customers transition back to in-person experiences.

CXN Live: Predictive CX

January 25-26, 2022 | USA

Artificial intelligence and predictive CX have the potential to transform CX initiatives by both identifying and shaping customer intent. This in turn has significant potential for businesses looking to increase engagement, retention and long term customer value. With that in mind, the inaugural CXN Live: Predictive CX will focus on: Integrating data from both structured and unstructured sources to provide a better understanding of your customers Applying AI to the customer journey to better understand both direct and indirect interactions Leveraging predictive CX to take targeted actions in real time, addressing common causes of churn, frustration and opportunities to delight

The ABCs of ABM: Kickoff Session

December 7, 2021 | Hong Kong

You already know that Account-Based Marketing (ABM) is delivering results. But are you and your team expanding your capabilities fast enough to take full advantage of the different approaches to ABM? Succeeding with ABM requires a complex blend of leadership, business acumen, and a range of specific marketing skills. ITSMA pioneered ABM in the early 2000s, and has worked since then with leading B2B technology, telecom, and services firms to design and execute ABM strategies and programs. Our approach, methodology, and practical experience are the best in the business, and we’ve trained hundreds of marketers from award-winning ABM programs for more than a decade.

Spotlight

Lead generation is often regarded as the most challenging, and costly, an aspect of an organization’s marketing efforts. But what if there was a way to reach a large and targeted audience while capturing invaluable information about them? Not only are webinars a low-cost vehicle to reach a large and dispersed audience, but they are also an extremely effective strategy to generate more qualified leads. Webinars were found to be the number one source of lead generation for B2B businesses by research analyst firm Forrester. And in 2015, webinars were used by more than 60 percent of content marketers, according to research by the Content Marketing Institute (CMI) and MarketingProfs.

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