Personalising the B2B Commerce Experience

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It shouldn’t matter whether you are operating in B2C or B2B channels. We’ve seen over the course of the pandemic how readily buyers will switch suppliers if they are not getting what they want. Digital empowers buyers that way with greater choice and flexibility.

As far as expectations around digital goes, our market research spells it out clearly:

  • B2B buyers increasingly want and expect the same experiences online that they get as consumers.
  • They want innovative technology, particularly around mobile, that gives them more options in terms of how and when they buy.
  • They want personalised product selections and the ability to customise products to suit the needs of their business.

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