New technologies – like virtual reality and artificial intelligence – are redefining the shopping experience. Businesses are beginning to hone their competitive edge through their bold exploration of these tools. Brands are also finding new, creative ways to deepen their connections with their customers via strategic use of personalisation, social platforms, and sustainable brand initiatives.
These developments run parallel with increased consumer expectations around choice, convenience, and frictionless checkout experiences. Consumer expectations hold – even as inflation, supply chain disruptions, and other macroeconomic factors pose considerable challenges. But resilient, successful businesses continue to navigate the rough waters by keeping the customer experience at the forefront.