Callaway: Supporting Growth While Delivering Outstanding Customer Experiences
Callaway Golf Company is a leading global name in sporting goods and activewear with a presence in more than 70 countries around the globe. To streamline point-of-sale (POS) processes for its TravisMathew brand, sportswear firm Callaway Golf Company deployed the SAP® Omnichannel Point-of-Sale application by GK.
TravisMathew was using different point-of-sale (POS) systems and was highly reliant on manual processes, which reduced overall productivity and sometimes resulted in errors. Callaway turned to SAP partner Beyond Technologies Inc., for help with implementing the solution. During an initial pilot phase, the retail solutions expert helped Callaway deploy the software in just 15 weeks, enabling the following:
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Comprehensive omnichannel capabilities
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Scalable solution designed for use in more than 40 countries
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Retail solutions expertise from implementation partner Beyond Technologies
The Results
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Improved customer experiences as a result of more personalized, consistent service across channels
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Streamlined POS processes result in time savings for finance and store staff
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Establishment of a robust POS infrastructure that can support future international growth