The B2B Guide to Performance TV
Don’t rely on the same B2B playbook that all your competitors use. Expand your strategy to streaming television and tap into the purpose-built technology Performance TV offers.
This guide is designed to share the learnings accumulated over years of helping every sort of advertiser B2B included generate strong results on Performance TV. You'll learn:
The difference between display and Connected TV retargeting;
How to get aggressive with your creativity; and
How to measure direct-response Connected TV performance.